What statistics? People buying thin phones over thicker phones doesn’t mean much when that’s almost all that’s being sold nowadays and every phone is trying to be as thin as possible. It seemed to me that 90% of what we’re told people want is actually just what companies want to push on us because it’s cheaper and more profitable.
All the people I know who are average users couldn’t care less about how thin the phone is, two mm more or less doesn’t make any difference. They care about screen size and being able to use it without too much hassle. If they get a phone without an audio jack half of them will just assume that they can’t plug earphones at all. And they are not the ones who will complain. But then, Fairphone isn’t marketed towards average users, so maybe their users have different priorities? Idk
If you ask people what they want, they will tell you they want a phone that has 15 inch screen that looks perfect under the sunlight. But also fits into their pocket. And it has to have a battery that lasts a week, but it must not weight anything at all. But also has to play all the highly graphical games, and also have a professional level camera. It must do so and also last forever and be indestructible.
That phone obviously can’t exist, and a lot of what people want are things that oppose each other from the engineering pov. That’s the point of surveys and market analysis. You don’t just look at what people say, you look at what they do, what they actually buy.
It is true that the other side of marketing is convincing people that what the company is offering is what they would also want to buy. But it is never a guarantee. I mean, look at the Samsung Edge flop. Marketing is not magic, you can’t brainwash 100 million people to buy something they don’t want. Marketing is marrying what the company wants to do in terms of cost cutting and profit maxing, with what the market is actually willing to buy. If people keep buying slop, they will keep selling slop, and they will keep marketing slop to people to convince them they want the slop. To break the circle someone has to stop, and it won’t be the corporations.
What statistics? People buying thin phones over thicker phones doesn’t mean much when that’s almost all that’s being sold nowadays and every phone is trying to be as thin as possible. It seemed to me that 90% of what we’re told people want is actually just what companies want to push on us because it’s cheaper and more profitable.
All the people I know who are average users couldn’t care less about how thin the phone is, two mm more or less doesn’t make any difference. They care about screen size and being able to use it without too much hassle. If they get a phone without an audio jack half of them will just assume that they can’t plug earphones at all. And they are not the ones who will complain. But then, Fairphone isn’t marketed towards average users, so maybe their users have different priorities? Idk
If you ask people what they want, they will tell you they want a phone that has 15 inch screen that looks perfect under the sunlight. But also fits into their pocket. And it has to have a battery that lasts a week, but it must not weight anything at all. But also has to play all the highly graphical games, and also have a professional level camera. It must do so and also last forever and be indestructible.
That phone obviously can’t exist, and a lot of what people want are things that oppose each other from the engineering pov. That’s the point of surveys and market analysis. You don’t just look at what people say, you look at what they do, what they actually buy.
It is true that the other side of marketing is convincing people that what the company is offering is what they would also want to buy. But it is never a guarantee. I mean, look at the Samsung Edge flop. Marketing is not magic, you can’t brainwash 100 million people to buy something they don’t want. Marketing is marrying what the company wants to do in terms of cost cutting and profit maxing, with what the market is actually willing to buy. If people keep buying slop, they will keep selling slop, and they will keep marketing slop to people to convince them they want the slop. To break the circle someone has to stop, and it won’t be the corporations.