The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.

Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.

  • emptiestplace@lemmy.ml
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    3 months ago

    I am skeptical that the people they put in the “understands AI” bucket have even a bit of a clue.

  • kitnaht@lemmy.world
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    3 months ago

    Especially on Lemmy. Every misspelling is “AI” to some of these anti-AI whackos. It’s like they’ve never seen shit webpages before. They don’t know that AI spans thousands of different task types, and generalized AI is nowhere near being accomplished.

    Those that really understand what “AI” consists of, understand it’s got weaknesses and strengths. And that those strengths can be used for both good things, and bad things.