Classic business death spiral. Same thing is happening in electricity providers everywhere. Prices too high, more people go to solar, reduces their demand (revenues), so they increase their prices to compensate… higher prices means more people choose solar, and around it goes.

Most of those little isps that advertise fiber are offering access to the big players network. Like Mint Mobile does for T Mobile. If it’s a lower price switch, unless somehow you think the customer service can be worse.